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  • Writer's pictureLouise Tombs

5 Common Website Mistakes That Are Costing You Sales (And How To Fix Them)

Updated: 6 days ago

Your website is your digital storefront, a 24/7 salesperson working tirelessly to convert visitors into customers. But if it's not optimised for user experience and conversions, it could be costing you sales. 

Here are 5 common website mistakes to be aware of and how to fix them:

1. Outdated Design and Slow Loading Speed:

  • The Mistake: First impressions matter. A website that looks like it's from the early 2000s screams unprofessionalism and can drive visitors away. Additionally, slow loading times frustrate users and lead to higher bounce rates (people leaving your site without taking action).

  • The Fix: Invest in a modern, user-friendly website design that reflects your brand identity. Use high-quality visuals and ensure your website is mobile-responsive. Optimise images and code for faster loading speeds. Aim for a website that loads in under 3 seconds.

2. Lack of Clear Calls to Action (CTAs):

  • The Mistake: Your website visitors might be interested in your products or services, but if they don't know what to do next, they won't convert. A website without clear CTAs is like a store with no "Buy Now" signs.

  • The Fix:  Craft compelling CTAs that tell visitors exactly what you want them to do, whether it's "Contact Us," "Buy Now," or "Download Our Free Guide." Place CTAs prominently throughout your website, including on your homepage, landing pages, and blog posts.

3. Poor Navigation and User Experience (UX):

  • The Mistake:  Imagine walking into a store where you can't find what you're looking for. A website with a confusing navigation structure and a cluttered interface creates the same frustration. Visitors should be able to find what they need quickly and intuitively.

  • The Fix:  Simplify your website navigation. Use clear and concise menus that categorise your content logically. Ensure your website layout is visually appealing and easy to follow. Prioritise user experience by testing your website with real users and refining it based on their feedback.

4. Not Mobile-Friendly:

  • The Mistake:  In today's mobile-first world, a website that's not optimised for smartphones and tablets is a major conversion killer. Mobile users tend to have shorter attention spans and are more likely to abandon a website that's difficult to navigate on their devices.

  • The Fix:  Ensure your website has a responsive design that adapts to different screen sizes. Use large, easy-to-tap buttons and ensure your website content is legible on mobile devices.

5. Lack of Content and Credibility:

  • The Mistake: A website with thin, generic content doesn't establish trust or authority. It also fails to engage visitors or provide them with valuable information that can move them down the sales funnel.

  • The Fix:  Develop high-quality, informative content that addresses your target audience's needs and pain points.  Showcase your expertise through blog posts, case studies, and white papers.  Include social proof elements like testimonials and client logos to build trust and credibility.

By addressing these common website mistakes, you can create a user-friendly, conversion-focused website that drives sales and helps your business thrive online.

Bonus Tip: Regularly track your website analytics to see what's working and what's not. Use A/B testing to optimise your website elements for better results.


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